A Different Kind of Printer

Level-up your creative printing — this is a different kind of printer. One of the more interesting advancements in print technology has been that of the UV flatbed printer. The cool thing about flatbed printers is the tabletop printing surface that lets you print directly to rigid substrates (signboard) rather than having to use adhesive […]

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The Indispensable Leave-behind

  In 2018 the primary difference between digital marketing and print marketing is IMPACT — print has it! Of course, a solid digital presence is a must have for any business but in this age of culture bubbles, fake news, cyber warfare, and an endless barrage of creepily targeted advertising, it can be impossible to […]

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STREAMLINE OPERATIONS WITH AUTOMATED PRINT SERVICES

Click to print… For many businesses, maintaining a good balance between internal and external operations can be challenging. The effort required to keep the office running can get expensive in a hurry when that effort detracts from or interferes with the process of doing business. Automating repetitive processes, such as maintaining inventory on your printed […]

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IF YOU CAN’T RECYCLE IT — REUSE IT!

  Reduce, Reuse, Recycle… One of the biggest obstacles to sustainable printing is the vinyl banner. Nearly all outdoor grade banner material is made of vinyl and contains PVC. This material is not recyclable or biodegradable and yet it is ubiquitous for all manner of signage, especially banners for events. So how do you keep […]

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EARTH DAY 2018 — END PLASTIC POLLUTION!

  This year, take action to end plastic pollution… Take the Earth Day Challenge This year the Earth Day Network is pushing for the end of plastic pollution. The ubiquitous single-use plastics of our everyday lives is creating a real and undeniable threat to our planet. This Earth Day, join us in the pursuit of […]

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Design with customization in mind

  Part three of a three-piece series… You’ve compiled your list. You’ve consulted with your commercial printing specialist and determined the physical size and parameters of what you plan to mail. It’s time to make your design ready for customization. Part Three: Designing for Variable-data Customization The most complicated process of designing a variable-data marketing […]

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Connect To Customers One-On-One!

  A feature in three parts… This week we kick off a three-piece series focusing on variable-data direct-mail marketing campaigns. This series will include tips on how to get the most from your data, what to expect from your printer, and how to set-up your design once you have determined the physical parameters of your […]

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Print Marketing Trends for 2018

Product image - So Delicious catalog

  2018 is shaping up to be a renaissance of creative print marketing. The chaos of online existence has reached a critical tipping point. Your customers are looking for an escape from the din. Consumer surveys suggest that as many as 82% of internet users trust print marketing over digital marketing when making a purchasing […]

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