When thinking about wide format printing it is easy to conjure up images of outdoor signs, window graphics, and vehicle wraps. These products only tell half of the story — the story of fixed, outdoor, long-term graphics and branding. The other half of the story takes place inside. Environment and way-finding signs are the products essential to creating a branded retail space or operations HQ that tells a story, engages visitors, and gives directions. These signs define the space.
Get Creative with Environment and Way-finding Signs
Environment signs are the brand decor that makes up the interior aesthetic of a commercial location. The most popular type of environment signs is the custom logo. You will find these signs installed on an entrance wall or behind a reception desk. The above image shows a logo printed directly to clear acrylic and mounted to the wall with stainless steel stand-offs to create a dramatic and totally natural drop shadow. Other signs include hanging banners, posters, countersigns, and wall graphics. These signs provide directional information, tell a story, or showcase a product. Options for customization are endless!
Temporary and Changeable Environment and Way-finding Signs
Lightweight rigid substrates are great for changeable signs. These boards are inexpensive and easy to display in a variety of ways. Substrates such as foam core, Falcon Board, or eco-display board can be printed on both sides. Hang them from the ceiling with simple hooks and wire. Most boards are so light that you can also wall-mount them with removable Command strips — no paint damage and no holes in the wall. Both Falcon Board and eco-display board are made with recycled content and are 100% recyclable.
Permanent Environment and Way-finding Signs
Printing directly to acrylic creates a creative and stunningly beautiful aesthetic. At QSL, our direct printer has white ink in addition to the standard CMYK. White looks fantastic on black acrylic! Print white as a stand-alone color or use it as an opacity layer to keep your colors popping! Print on clear or translucent acrylic to make the whole sign shine.
POP — Point-of-Purchase Signs
Choose from a variety of materials for your next Point-of-purchase display. Many of our sustainably conscientious customers like the look of our all-kraft Falcon Board. It looks like cardboard with a smooth face and it’s super durable. The brown looks great with both black and white inks.
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* instaprint is a retail partner of QSL Print Communications *