Printed Catalogs Drive Online Sales

Printed catalogs still exist in the digital world because they work. Catalogs engage readers, maintain a physical presence in front of your customers, and drive online sales. Capitalize on a proven ROI, print a catalog! Printed Catalogs Connect Customers to Your Brand Print is physical, tactile, and trusted by readers. It’s as simple as the […]

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A Different Kind of Printer

Level-up your creative printing — this is a different kind of printer. One of the more interesting advancements in print technology has been that of the UV flatbed printer. The cool thing about flatbed printers is the tabletop printing surface that lets you print directly to rigid substrates (signboard) rather than having to use adhesive […]

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The Indispensable Leave-behind

  In 2018 the primary difference between digital marketing and print marketing is IMPACT — print has it! Of course, a solid digital presence is a must have for any business but in this age of culture bubbles, fake news, cyber warfare, and an endless barrage of creepily targeted advertising, it can be impossible to […]

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STREAMLINE OPERATIONS WITH AUTOMATED PRINT SERVICES

Click to print… For many businesses, maintaining a good balance between internal and external operations can be challenging. The effort required to keep the office running can get expensive in a hurry when that effort detracts from or interferes with the process of doing business. Automating repetitive processes, such as maintaining inventory on your printed […]

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IF YOU CAN’T RECYCLE IT — REUSE IT!

  Reduce, Reuse, Recycle… One of the biggest obstacles to sustainable printing is the vinyl banner. Nearly all outdoor grade banner material is made of vinyl and contains PVC. This material is not recyclable or biodegradable and yet it is ubiquitous for all manner of signage, especially banners for events. So how do you keep […]

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Design with customization in mind

  Part three of a three-piece series… You’ve compiled your list. You’ve consulted with your commercial printing specialist and determined the physical size and parameters of what you plan to mail. It’s time to make your design ready for customization. Part Three: Designing for Variable-data Customization The most complicated process of designing a variable-data marketing […]

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Print Marketing Trends for 2018

Product image - So Delicious catalog

  2018 is shaping up to be a renaissance of creative print marketing. The chaos of online existence has reached a critical tipping point. Your customers are looking for an escape from the din. Consumer surveys suggest that as many as 82% of internet users trust print marketing over digital marketing when making a purchasing […]

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Print Locally – Thrive Locally

When it comes to commercial printing, choosing a local print provider makes all the difference. Quality printing requires a relationship. Your brand is your identity. Customers do not read your company name, they recognize your logo and identify with your brand. When putting your brand in print, quality and consistency are paramount to success. Your […]

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Just Click To Print…

How does an industry built on customer service and personal relationships accommodate a customer who does not want to interact in person, on the phone or even by email? How do customized product providers increase their order response times from hours to seconds and dramatically reduce their production times? How does a traditional service provider […]

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