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Category: Printing
Postcards Connect You To Your Customers
Postcards are a great way to connect with both current and future customers. They are easy to personalize and extremely cost effective. Postcards can drive traffic to your store or website, reward loyal customers, and engage with new ones. More importantly, people love to get mail. Reality Check Direct mail postcards are incredibly effective at increasing […]
Printing Helps Grow Trees!
When it comes to the environment, going paperless isn’t all its cracked up to be. Paper is one of the most renewable resources on our planet with one of the lowest industrial carbon footprints. Thanks to responsible forestry and mindful paper sourcing, our forests are increasing every year. Supporting responsibly made paper means that printing […]
Environment and Way-finding Signs
When thinking about wide format printing it is easy to conjure up images of outdoor signs, window graphics, and vehicle wraps. These products only tell half of the story — the story of fixed, outdoor, long-term graphics and branding. The other half of the story takes place inside. Environment and way-finding signs are the products […]
Choosing the Perfect Paper Stock
Choosing the perfect paper stock plays a major role in the success of your print communications. When its time to plan your next print project, enlist the paper experts at QSL. We’re here to help. The most commonly overlooked step in any printed communication is the paper selection. Yes, paper is an essential part of […]
A Different Kind of Printer
Level-up your creative printing — this is a different kind of printer. One of the more interesting advancements in print technology has been that of the UV flatbed printer. The cool thing about flatbed printers is the tabletop printing surface that lets you print directly to rigid substrates (signboard) rather than having to use adhesive […]
The Indispensable Leave-behind
In 2018 the primary difference between digital marketing and print marketing is IMPACT — print has it! Of course, a solid digital presence is a must have for any business but in this age of culture bubbles, fake news, cyber warfare, and an endless barrage of creepily targeted advertising, it can be impossible to […]
IF YOU CAN’T RECYCLE IT — REUSE IT!
NOTICE: We currently can not source this PET banner material, please contact your QSL representative today to find out what your best printing material options are! (9/13/21) Reduce, Reuse, Recycle… One of the biggest obstacles to sustainable printing is the vinyl banner. Nearly all outdoor grade banner material is made of vinyl and contains PVC. […]
Design with customization in mind
Part three of a three-piece series… You’ve compiled your list. You’ve consulted with your commercial printing specialist and determined the physical size and parameters of what you plan to mail. It’s time to make your design ready for customization. Part Three: Designing for Variable-data Customization The most complicated process of designing a variable-data marketing […]
Print Marketing Trends for 2018
2018 is shaping up to be a renaissance of creative print marketing. The chaos of online existence has reached a critical tipping point. Your customers are looking for an escape from the din. Consumer surveys suggest that as many as 82% of internet users trust print marketing over digital marketing when making a purchasing […]