When it comes to the environment, going paperless isn’t all its cracked up to be. Paper is one of the most renewable resources on our planet with one of the lowest industrial carbon footprints. Thanks to responsible forestry and mindful paper sourcing, our forests are increasing every year. Supporting responsibly made paper means that printing […]
Tag: commercial printing
QSL Is The Sustainable Wide Format Printer
QSL is the most sustainable wide format printer in Lane County. We can say this because our production environment is BRING certified. Our printers use solvent-free, planet-friendly inks. Our sustainable product line is recyclable, contains recycled content, and is sourced from forest-responsible tree products. More importantly, we believe the pursuit of sustainable business practices is […]
The Indispensable Leave-behind
In 2018 the primary difference between digital marketing and print marketing is IMPACT — print has it! Of course, a solid digital presence is a must have for any business but in this age of culture bubbles, fake news, cyber warfare, and an endless barrage of creepily targeted advertising, it can be impossible to […]
Connect To Customers One-On-One!
A feature in three parts… This week we kick off a three-piece series focusing on variable-data direct-mail marketing campaigns. This series will include tips on how to get the most from your data, what to expect from your printer, and how to set-up your design once you have determined the physical parameters of your […]
Print Marketing Trends for 2018
2018 is shaping up to be a renaissance of creative print marketing. The chaos of online existence has reached a critical tipping point. Your customers are looking for an escape from the din. Consumer surveys suggest that as many as 82% of internet users trust print marketing over digital marketing when making a purchasing […]
Just Click To Print…
How does an industry built on customer service and personal relationships accommodate a customer who does not want to interact in person, on the phone or even by email? How do customized product providers increase their order response times from hours to seconds and dramatically reduce their production times? How does a traditional service provider […]
Printing a Better Brand
Your brand is not just a logo, a font, or a carefully selected color scheme. Your brand is a face, a fingerprint, and a uniform. Your brand is what makes your business immediately recognizable to your customers and clearly distinguishable from your competition. Having a strong brand presence in your marketing will do more than […]